How does SEO help every business?

Website optimization (SEO) is very important for any business. The most important reasons are:

1. Increase organic traffic
   The websites that are on the first pages of Google have a much higher traffic flow than other websites.
2. Competitive advantage
   People searching for your products or services on Google will not find you if you are ranked low.
3. Reducing advertising costs
   A business that organically appears high on Google has no need for expensive Google Ads advertising
4. Increased trust & credibility
   Business websites that appear in the top search positions automatically gain more credibility & user trust.